cebu city souvenir shop

Cebu Souvenir Shops: Where to Buy Your Pasalubong and More!

souvenir shopping in cebu

When you visit the vibrant and culturally rich city of Cebu, you’ll undoubtedly want to bring a piece of this enchanting destination home with you. From handcrafted trinkets to delectable local treats, Cebu’s souvenir shops are treasure troves of Pasalubong – gifts meant to share the magic of your journey.

In this guide, we’re thrilled to present our handpicked selection of the finest Pasalubong shops in this stunning province. Having combed through Cebu’s bustling markets and charming boutiques, we can attest to the authenticity and excellence of their offerings.

Whether you’re planning to surprise loved ones back home or simply curious about the island’s vibrant Pasalubong scene, join us on this journey to explore some of Cebu’s renowned souvenir destinations!

Alegre Guitar Factory

alegre guitar

When it comes to seeking out unique and meaningful souvenirs from Cebu, one place that should be on every traveler’s list is the Alegre Guitar Factory, located in the heart of Mactan Island. Founded by skilled luthier Fernando M. Alegre in the late 1990s, it’s dedicated to preserving the art of guitar-making in the Philippines.

Here, traditional craftsmanship shines as artisans use time-honored techniques, crafting each guitar with meticulous care, from premium wood selection to delicate carving and assembly. Stepping inside the factory, you’re immersed in the world of strumming guitars and the scent of fresh wood. The Alegre Guitar Factory offers diverse guitar styles from classical to acoustic and encourages personalization, allowing customers to choose wood, design, and even engrave their names or initials.

alegre guitar factory cebu

Don’t miss touring this gem when visiting Cebu and Mactan Island. Explore the workshop, witness artisans at work, and try their exquisite guitars. The showroom is a musical haven for enthusiasts and lovers of authentic Philippine craftsmanship.

Address: Pajac-Maribago Rd, Lapu-Lapu City, Cebu
Contact Number: (032) 238 6263

CUFMAI – OTOP Center (Carcar United Footwear Manufacturers Association Inc. – One Town One Product Center)

cufmai carcar 1

Carcar City is renowned for its rich history and heritage. What makes it even more intriguing is its thriving footwear industry, and the CUFMAI – OTOP Center perfectly encapsulates this blend of tradition and craftsmanship. Located at the city’s heart, the center is a hub for local artisans and shoemakers. Here, you can immerse yourself in the world of Carcar’s footwear industry while shopping for unique souvenirs.

The center boasts an impressive array of footwear, showcasing Carcar’s diverse styles, from elegant leather shoes to comfortable sandals. Skilled artisans meticulously craft each pair, prioritizing both style and comfort. Despite the high quality, the prices at CUFMAI – OTOP Center are surprisingly affordable, allowing visitors to acquire a piece of Carcar’s heritage without exceeding their budget. Your purchase at CUFMAI – OTOP Center supports the local community, benefiting skilled shoemakers and preserving this important tradition for future generations.

carcar footwear

Beyond shopping, visiting this center is an immersive cultural experience. You can witness the artisans at work, providing insights into the meticulous craftsmanship behind each item. Engaging with the local craftsmen also allows you to learn about the town’s history and the significance of their trade.

Address: Cebu S Rd, Carcar City, Cebu
Contact Number: N/A

Kultura Filipino (found in almost every major mall in Cebu)

kultura filipino

Kultura Filipino, located in various malls and shopping centers across Cebu, is a must-visit among souvenir shops. It’s a treasure trove of Filipino culture, showcasing authentic craftsmanship and heritage.

Inside Kultura Filipino, you’ll discover a wide range of handwoven textiles, including “barong tagalog” shirts and “malong” cloths, each with unique patterns and designs. This shop also passionately supports indigenous Filipino crafts, offering home decor items like handwoven baskets, capiz shell lanterns, and native pottery, adding a touch of Filipino charm to your space and serving as reminders of your Cebu journey.

kultura filipino souvenir cebu

Your journey through Kultura Filipino wouldn’t be complete without exploring its selection of Filipino delicacies. From dried mangoes to sweet treats like pastillas and polvoron, you can indulge in the flavors of the Philippines. Don’t forget to grab a bottle of local vinegar or some gourmet coffee beans as well.

SM City Cebu
Address: The Northwing, SM City Cebu, Upper Ground, A. Soriano Ave, Cebu City
Contact Number: (032) 236 1083

SM Seaside City Cebu
Address: 2nd Floor Cube Wing, SM Seaside City Cebu
Contact Number: (032) 234 0294

Mactan Cebu International Airport
Address: Unit 1, Terminal 1, Pre-departure Area, Mactan Cebu International Airport
Contact Number: 09958245179

Island Souvenirs (found in almost every major mall in Cebu)

islands souvenir

Islands Souvenirs, a trusted name in Cebu’s souvenir scene since 1992, offers an extensive range of products capturing Cebu’s essence. Conveniently located across the island, their items include T-shirts, keychains, handcrafted accessories, and more.

This renowned establishment specializes in clothing and accessories that effortlessly capture the laid-back yet vibrant essence of island life. Whether you’re in search of trendy T-shirts adorned with iconic Cebu landmarks or chic beachwear, Islands Souvenirs caters to diverse tastes.

islands souvenir cebu

What sets them apart is their dedication to personalization, allowing you to create custom shirts, mugs, and keychains with names or heartfelt messages, making for one-of-a-kind souvenirs and thoughtful gifts.

Ayala Center Cebu
Address: Ayala Center Cebu, Cebu Business Park, Cebu City
Contact Number: (032) 231 2581

Cebu City
Address: P. Burgos St, Cebu City
Contact Number: (032) 236 5062

SM City Cebu
Address: UG/F SM City Cebu, North Reclamation Area, Cebu City
Contact Number: (032) 232 1906

SM Seaside City Cebu
Address: Seaview Wing, SM Seaside City, Cebu City
Contact Number: N/A

Shamrock Pasalubong Center

shamrock souvenir cebu 2

When it comes to hunting down the perfect Cebu souvenir shops, one name that stands out is Shamrock Pasalubong Center. This iconic establishment has been serving up delicious treats for over 70 years, earning itself a well-deserved spot in the hearts of locals and tourists alike. Known far and wide as the “Home of Cebu’s Finest Otap,” Shamrock Pasalubong Center is a true legend in the world of homegrown goodness.

Shamrock’s journey began with a simple vision of creating baked specialties that would capture the essence of Cebu’s culinary heritage. Over the years, they have not only met but exceeded this goal. Their commitment to quality and tradition has made them a household name in Cebu and a must-visit destination for those seeking authentic Cebuano flavors.

shamrock pasalubong center cebu 1

The Shamrock Pasalubong Centers offer a unique “one-stop shop” experience for travelers, both local and foreign. Apart from the mouthwatering Shamrock products, you’ll also find an array of local delicacies from various brands available in-store. This means you can explore and take home the best of Cebu’s culinary treasures all in one place. It’s the perfect place to pick up souvenirs for loved ones or indulge in a little self-care with Cebu’s finest treats.

Address: Honoria Paras Building, Fuente Osmeña, Cebu City
Contact Number: (032) 238 5464

Address: Mabini St. Cor., 45 Vicente Gullas St, Cebu City
Contact Number: 0956 438 9989

Address: #0269 Don Gil Garcia St., Capitol Site, Cebu City
Contact Number: 0917 707 4675

Address: Quezon National Highway, Pusok Lapu-Lapu City
Contact Number: (032) 340 2112

Address: Sergio Paras Building, South National High-Way, Poblacion Barili, Cebu
Contact Number: (032) 470 9235

Mactan Shrine Souvenir Shops

mactan shrine souvenir shop

The Mactan Shrine in Lapu-Lapu City pays homage to the revered Filipino hero Lapu-Lapu and the historic Battle of Mactan in 1521, symbolizing Filipino valor and resistance. Surrounding this historical site are charming souvenir shops where you can bring this rich history to life.

When you step into these charming shops, your eyes will instantly be drawn to a mesmerizing tapestry of handwoven treasures. Cebu’s reputation for intricate weaving techniques is proudly displayed in a dazzling collection of handcrafted bags, hats, and home decor. Each piece is a testament to the skill and passion of local weavers, making them the perfect choice for gifts or keepsakes that will forever remind you of your Cebu adventure.

mactan shrine souvenir shops

Now, if you’re keen on honoring the hero of the hour, Lapu-Lapu, these shops offer captivating Lapu-Lapu-inspired trinkets, keychains, and mini sculptures that embody bravery and his enduring legacy. Also, you’ll discover exquisite jewelry and decor crafted from seashells, paying homage to the island’s natural beauty. The best part? These shell-based items are not only exquisite but also eco-friendly, a beautiful nod to the sustainability ethos of the Philippines.

Address: Lapu-Lapu City, Cebu
Contact Number: N/A

Taboan Public Market 

taboan market

In the heart of the city breathes the vibrant Taboan Public Market, a market that offers a unique shopping experience you won’t find anywhere else. This market is the go-to destination for travelers looking for authentic Cebuano souvenirs and delicacies that reflect the rich heritage of the province.

As you stroll through the market’s narrow alleys, the air is filled with the savory aroma of dried fish. Cebu is renowned for its dried fish, known locally as “buwad.” The market is home to countless stalls and shops that sell an assortment of these delectable treats. From the popular danggit (rabbitfish) to dried squid and fish tocino, you’ll be spoilt for choice. Vendors are always ready to offer samples, allowing you to savor the flavors before making your selection. It’s a sensory experience like no other, and you’ll find yourself wanting to bring home bags of these delicious treasures.

taboan market souvenir

Apart from dried fish, Taboan Public Market is also renowned for its dried mangoes. Cebu’s dried mangoes are famous worldwide for their sweet, chewy, and tangy goodness. The succulent mangoes are carefully dried to preserve their natural sweetness, making them a sought-after souvenir for visitors looking to take a piece of Cebu back home. They make for an excellent gift or snack that encapsulates the tropical flavors of Cebu.

Address: Taboan, Cebu City
Contact Number: (032) 261 7551

Carcar Pasalubong Food Park

carcar pasalubong food park

If your adventures have taken you through the picturesque landscapes of Oslob, Moalboal, Badian, or anywhere in the enchanting South Cebu, your journey back to Metro Cebu holds a delightful stopover that’s hard to resist: the Carcar Pasalubong Food Park. This cozy haven nestled on your route back is a feast for both your taste buds and your love for authentic souvenirs.

As you saunter into the inviting realms of Carcar Pasalubong Food Park, you’re stepping into a celebration of Cebu’s rich culinary and artisan tradition. 

And let’s talk about the chicharon! The fame of Carcar’s crispy, deep-fried pork rinds has traveled far and wide, but nothing beats the experience of enjoying them fresh. Each bite is a crescendo of crunch, followed by a savory serenade that dances delightfully on the palate. It’s the kind of pasalubong that will have your friends and family singing praises of your travel exploits.

carcar pasalubong

Aside from chicharon, Carcar Pasalubong Food Park also features an array of other delectable delicacies that highlight the culinary heritage of Cebu. From sweet treats like caramelized peanuts and dried mangoes to savory snacks like otap (a crispy, flaky pastry), you’ll find a diverse selection of goodies to take home or gift to your loved ones.

Address: Rizal Street, Carcar City, Cebu
Contact Number: N/A

Island Pasalubong near Basilica del Sto Niño

islands pasalubong

Perched in the heart of Cebu, between the historical whispers of Magellan’s Cross and the divine aura of Basilica del Sto Niño, Islands Pasalubong is more than just a souvenir shop—it’s a sanctuary for memory seekers. This enchanting haven has redefined the art of souvenir shopping in Cebu, promising a delightful escapade into the rich tapestry of not just Cebu’s, but the Philippines’ diverse cultural heritage.

As you step into the warm embrace of Islands Pasalubong, you’re entering a realm where every shelf is a journey to a different region of the Philippines. The impressive selection here is a testament to the vibrant diversity of the archipelago. From the sweet, melodious treats of Cebu to the unique, handcrafted keepsakes from various Philippine regions, the variety here is as vast as the 7,641 islands of the nation.

What makes Islands Pasalubong a treasure is its strategic locale amidst the city’s historical heart. It’s not just a shop, but a narrative that seamlessly blends with the tales of Magellan’s Cross and the blessings of Basilica del Sto Niño. The convenience of its location is a sweet serenade for travelers, making it a breezy stop as you soak in the stories of Cebu’s past or seek divine whispers at the Basilica.

Address: Osmeña Blvd, Cebu City
Contact Number: N/A

Titay’s Pasalubong

titays pasalubong cebu

Titay’s Pasalubong has been a staple in Cebu’s souvenir scene since its inception in 1907. The story began with Margarita “Titay” Frasco, who established a humble bakery in the city of Liloan. Her dedication and passion for crafting delectable pastries and sweet delicacies soon earned her a reputation for creating timeless Cebuano favorites.

At Titay’s Pasalubong, you are welcomed by a delightful assortment of traditional Cebuano treats. One of their most acclaimed offerings is the rosquillos, a circular, crumbly biscuit, slightly sweet and incredibly addicting. The butterscotch bars, with their rich flavors and satisfying crunch, are also a must-try. Each bite transports you to the heart of Cebu, where flavors intertwine with tradition.

titays liloan cebu pasalubong

Beside these, you’ll find a variety of otap (thin, crispy puff pastry) and galletas (buttery biscuits), each bearing the authentic taste that has been perfected over generations. Whether you’re looking for a snack or a gift for loved ones, Titay’s Pasalubong has a treat for everyone.

Address: Poblacion, Liloan, Cebu
Contact Number: (032) 564 2993

Address: 2nd Fl., M3 Business Center Ouano Avenue, North Reclamatation Area, Subangdaku, Mandaue City
Contact Number: (032) 268 2079

 Souvenir Shop Strip behind Prince Hypermart, near Cebu City Hall

cebu city souvenir shop


Tucked quietly behind the lively Prince Hypermarket, a stone’s throw from the Cebu City Hall and the revered Magellan’s Cross, lays a hidden haven of authentic and affordable treasures – the Pasalubong area. Unlike the bustling malls, this tranquil strip is a sweet escape into the heart of Cebu’s cherished traditions, operated by the kind-hearted locals.

Each unassuming shop here is a doorway into the rich tapestry of Cebu’s culture, offering charming keepsakes that won’t burn a hole in your pocket. The beauty of the Pasalubong area lies in its offering of quality souvenirs at prices that are as friendly as the locals. From whimsical handcrafted key chains, rustic locally woven bags to snugly-fit shirts adorned with Cebu’s vibrant essence, the variety is as vast as the savings.

And oh, the ref magnets! They’re not just fridge adornments but miniature canvases capturing Cebu’s spirit, all without the hefty price tag you’d find at the mall. The accessories here are not just ornaments but narrators of Cebu’s enchanting tales, each bead and thread spun with love and priced with honesty.

This quaint area is my trusted companion when it comes to gift-hunting for visitors to Cebu or selecting heartfelt souvenirs for our Cebu tour guests. The items here don’t just carry the essence of Cebu, but also the warmth of a good bargain.

As a distinguished Cebu tour operator and Philippine travel agency, we take pride in introducing the heart of Cebu’s tradition to our guests, far from the commercial trails. The Pasalubong area is more than a souvenir stop; it’s where quality meets affordability, all wrapped in the gentle embrace of Cebu’s heritage.


Address: M.C. Briones St. cor. Lapu Lapu St., Cebu City
Contact Number: N/A

Frequently Asked Questions

What are the best souvenirs to buy in Cebu?
Cebu is renowned for its handmade crafts, including items like Cebuano guitars, local jewelry, and intricately woven baskets. Dried mangoes, danggit (dried fish), and otap biscuits are also popular food souvenirs.

Where can I find the best souvenir shops in Cebu?
Some of the best places to shop for souvenirs in Cebu include the Taboan Public Market for dried fish, the Carbon Market for a wide range of goods, and malls like SM City Cebu and Ayala Center Cebu for convenience and variety. Continue reading our list to learn more about the best souvenir shops in Cebu!

What is the price range for souvenirs in Cebu?
The spectrum of souvenir prices is quite broad, yet a basic thumb rule to remember is that handcrafted creations and distinctive items often carry a higher price tag, starting around Php 500. On the flip side, food souvenirs and small trinkets such as dried mangoes, priced at Php 70 per pack, or quaint fridge magnets at Php 15 a piece, are pleasantly pocket-friendly.

Are there any traditional or handmade souvenirs available?
Absolutely, you can find many traditional and handmade souvenirs in Cebu, such as finely crafted guitars, intricately woven baskets, and locally designed jewelry.

Can I haggle or negotiate prices at souvenir shops?
Yes, haggling is a common practice in Cebu’s markets. It’s often expected, so don’t be afraid to negotiate for a better price, especially in local markets like the Carbon Market.

Do I need to be aware of any cultural sensitivities when buying souvenirs?
While shopping, it’s polite to be respectful of the local culture and customs. When handling religious items, like Santo Niño figurines or crosses, do so with care and respect.

Are there any restrictions on bringing certain souvenirs back home?
Check your country’s customs regulations for any restrictions on bringing back food items or souvenirs made from protected wildlife or materials. Most commonly sold souvenirs should be allowed.

Are credit cards widely accepted in souvenir shops, or should I carry cash?
While larger stores and malls usually accept credit cards, it’s a good idea to carry some cash, especially when shopping in local markets, as not all small vendors may accept cards.

What are the operating hours of souvenir shops in Cebu?
Operating hours can vary, but generally, malls are open from around 10 AM to 9 PM, while local markets like Taboan Market may open earlier and close in the late afternoon or early evening. It’s advisable to check the specific hours of the places you plan to visit.

Preserve Memories with the Best Keepsakes

When you leave the enchanting shores of Cebu, you don’t just carry a bag of souvenirs; you take with you a piece of the island’s soul. Each trinket, every delicacy, and all the memories you’ve gathered will serve as a cherished reminder of the magic you experienced in this culturally rich paradise.

We hope our guide has ignited your curiosity and provided you with valuable insights into Cebu’s vibrant souvenir scene. As you explore the carefully selected shops we’ve recommended, remember that you’re not just purchasing items; you’re supporting local artisans and preserving the cultural heritage of this incredible island.

Now, are you ready to explore the beauty of Cebu beyond its souvenir shops? Click “Explore Tours” and embark on the adventure of a lifetime!

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Anne Clarise, a proud Cebuana currently residing in Talisay, Cebu, brings a diverse set of passions and experiences to her writing endeavors. Hailing from the enchanting town of Argao, Cebu, Anne's literary journey is deeply influenced by her roots and the cultural tapestry of her homeland.

Anne's hobbies, which include dancing, cooking, and watching movies, reflect her multifaceted personality. She is an avid explorer with an insatiable curiosity for the world. Her travels not only satiate her wanderlust but also provide her with a wealth of diverse experiences that find their way into her writing.

As an aspiring author, Anne embodies the spirit of lifelong learning and creative exploration. Her dedication to her craft and her eagerness to absorb the world around her are the driving forces behind her literary pursuits, promising a future filled with captivating tales and insightful narratives.